As seen from the album cover it is clear that the band want to bring out their youthful side. This is clear by the fact that there are two good looking,well dressed,young adults and possibly a couple on the front cover. This could depict a time which (in their opinion) represents their youth, it possibly was a very memorable period for them as teenagers and could show how they loved that time and era, when everything was relaxed and everyone was freewilled. A car is also seen just behind the two, which could mean that they are about to go on a journey, and suggests that the band are hoping to go further with their career.
The style of the album cover is very vintage, which can also give us the message that that is their style and that is the crowd they want to please. The colours are not very bold, and do not stand out (as is the album title, which is very relaxing and in a way draws attention to the album as people then want to find out more about it.
The album cover shows that the artist could be catagorized under indie as the two people shown are not looking at the camera which in a way shows that they do not want to be vain or too mainstream and do not want to be like typical pop artists but freewilled, free and original like the album cover.
Their most recent album 'The Rip Tide' is more stripped back, with nothing but the name of the album on the front cover with a dark green back ground -this could show us that they want to come across as being very laid back, and in someways not very in your face with a bold and eye catching album cover. This album cover in my opinion is mainly attracting people who are already fans of the band; however this does not mean that the band are not trying to attract new fans - because with a cover such as this can grab a lot of attention to new people with such a bold heading.
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