the history of music video's part 2 - goodwin

Other antecedents of music videos included musical feature films such as 'The Jazz Singer' - released in 1927. This carried on to musicals of MGM of the 40s onto the rock n roll movie era of the 50s and 60s; for example: famous films such as 'The girl can't help it' (1956), Jailhouse Rock (Elvis Presley 1957) and British films sucha as the classic 'Summer Holiday' of 1962 with Cliff Richard.

These 'rock films' soon merged with documentary and alternative stylistic devices. An example of this would be The Beatles 'A Hard Days Night' in 1964. However in attempt to attract a new, young and fresh audience (teenage audience) TV coverage of music was eventually introduced; with programmes such as 'Top Of The Pops'and 'Ready Steady' which aired in the mid-60s in the UK. These programmes were aired weekly, and soon everyone in the country began to love the idea of it, and the need to have musical acts on the tv every week became very high. This led to the creation of short promo films which were often used in place of studio appearance when acts were not available; for example, the films 'Penny Lane' and 'Strawberry Fields Forever' by the Beatles were made specifically for this reason. A shift from being a tourung band to a studio based band was greatly visible - artists/bands such as The Kinks, Stones and The Who were also in similar situation.