With the rise of technology, it is making it easier for bands such as 'The Wanted' to promote themselves. Before technology and the internet were invented artist would market themselves by touring the country, going on radio stations and putting posters up on the street. However with the internet and social networking sites such as facebook and twitter, word gets around about the artist or band very quickly.
The Wanted are up to date with the latest technology. Examples are along the lines of their youtube account. On the band's youtube account people can can access and listen to their songs and give them personal feedback. However, their videos are not just their songs, you can also find interviews with different band members/ the band together, you can access backstage clips and gossip, this way fans can get to know the group better, and feel as though they know the band. The theme on the page is personalised this is the same theme as the one on their website, this way it is easier for the audience to recognize them. http://www.youtube.com/user/Thewantedmusic?ob=0&feature=results_main
Another popular website they use is twitter. With the band having a group account and individual accounts, it has made it easier for fans to follow what the group get up to daily. On these accounts they put up personal pictures, videos and information about tour dates etc. Like this, the group can not only show their fans what they get up to but also gain more fans by showing people a different side to them than the music. Twitter is another way the band can communicate with fans by responding to tweets, and it is another way of getting feedback, and get to know their fans that little bit more and see what they would like to see the band do in the future; this in my opinion is good as it can lead on to a positive word-of-mouth from the audience and spread the word of the band.
The band also have a facebook account, which has reached just over a million followers. They have the same things as on twitter with videos, pictures and information, however on their facebook page they also have their merchandise. Having more than one social networking site accounts it allows the band to reach out to different people with different interests, and yet again leads to a larger fan base which is what they are after. With each band member updating their pages it is another way of allowing the fans to get more engaged with the band and become even more into their music.
http://www.facebook.com/#!/TheWanted?sk=app_186599258079630
Along with the social network crowd, like any other band they also have their own website. On the website you have the choice of listening to their music, watching their videos, finding out when and where their tours are taking place. They also sell their merchandise and in more than one language; Which I think is important as the band are not limiting their target audience and shows that they are dedicated to their job trying to spread the word worldwide. Merchandising is also a great technique to promote the band as people buy things like t-shirts, stationary, dolls etc which creates another way of marketing through the audience as other people can see. http://thewantedmusic.com/home.
It is not only the band who promote themselves. The fans have also helped as much as possible by posting fan made videos on youtube, fan made facebook and twitter acounts and fan made blog pages. Yet again people are able to see pictures etc and comment on what they think of it. Being able to communicate and give your own opnion is important as it allows the audience to engage and spread the word. http://thewantedunofficial.blogspot.co.uk/
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